Imagine if you could tell Bilbo Baggins to leave the ring behind for Gollum, keep Leslie from ziplining to Terabithia on that rainy day, or remind Jonas to pack warm clothes at the end The giver. Most of the legends are true, the writers say what happens next. But that changed when two writers found a way for the reader to control the character for the sake of the reader it was that character. We talk about it Choose Your Own Adventureof course. The first published installment came in 1979, with Cave of Time – although we will see that it was not really first a book. For decades, Choose Your Own Adventure it was an unusual experiment in literary criticism that resulted in one of the most widely read books ever created.
For a generation, these interactive novels transported readers through space and time to create their own stories, setting them in an airplane hut, a judo champion’s gi, or even shark fins. At the end of the 90s, CYOA closed a chapter in its story, but almost twenty-five years later, the company is back in business. Here’s how it all started, ended, and started again.
A few cover changes to “Sugarcane Island,” CYOA’s first ever book
Retropond
Interactive books were not a completely new concept before Choose Your Own Adventure (CYOA), but its predecessors were not popular. There has been a romance novel since the 1930s, where the reader decides which character to marry, with many possible endings. A few high-concept stories came in the 50s and 60s, such as Raymond Queneau’s surrealism. Story As You Like It or Robert Coover being graphic and uncomfortable The babysitter. Their differences were celebrated, none of them were caught beyond their youth and it was the stuff of adults. It wasn’t until a lawyer teamed up with a young author to find a way to bring this idea to bookshelves across the country.
Edward Packard came from a family deep in the legal business, but practicing law was not something he really cared about. While his passion was writing, Ed’s children’s books were not picked up by publishers. His fate changed one evening in 1969 when he performed a bedtime story for his two daughters about a character named Pete. Stricken with writer’s block, Packard couldn’t figure out how to continue the tale and asked his children what should happen next. When both girls responded differently, he realized that Pete was never the main character – it was his children who lived those events firsthand in their imaginations. Immediately, Packard knew something was up.
Ray Montgomery had just started Vermont Crossroads Press in 1970, after cutting his teeth writing screenplays for Clark Abt, a pioneer in educational games. The Yale and NYU graduate had bigger ambitions than his employer and tried to make a name for himself in publishing. When Packard entered his office with a draft of Sugar Cane Island In 1976, Montgomery saw a larger force that aligned perfectly with his interests. “I took out 50 copies of Ed’s manuscript and took them to the reading teacher at Stowe,” Montgomery said in a 1981 interview.
Sugar Cane Island it became a bestseller for a start-up publisher, moving more than five thousand copies, but it was still an unknown entity in a crowded field.
Choosing Your Own Adventures
It was at this point that things started to go wrong for Packard and Montgomery. Both writers saw an opportunity for greater success beyond a small Vermont publishing house, and the two pursued greener pastures, out of each other’s business. Packard published two CYOA style books in 1978 under the Harper imprint, Lippincott. Meanwhile, Montgomery’s agent was able to secure a six-book deal from Bantam in 1979, and the two authors came together to officially launch the CYOA experience as we know it today.
It is similar to the origin story of Sugar Cane IslandPackard turned to his children for story ideas. His daughter, Andrea, told him about her summer escapes, spelunking, and her desire to wander off on her own to explore more. He envisioned a tunnel that could take him to another time or place, and his father loved it! Andrea wrote more notes and eventually conceived the first published CYOA book, “The Cave of Time.”
An interior from the “Cave of Time” with two of the many endings available to students
Bantam Books
While traversing Snake Canyon, you come to a cave you’ve never seen before. You go inside and you can travel to the ancient times, the prehistoric era, the Ming dynasty, and other eras. Along the way, you can find your fortune from a foolish king, dine with cavemen, fight the Loch Ness Monster, try to escape the sinking Titanic, and any number of unexpected opportunities. Some endings are bittersweet, some are hopeful, and some are just sad.
A fortuitous mistake led to Bantam overprinting this first entry, and the publisher made up for the glut by donating 100,000 books to schools and libraries across America. This generous gesture ensured that the target audience would have no problem finding the book, turning CYOA into a household name overnight.
50 books later, readers return to the cave for another adventure, making it one of the few retro CYOA titles to have a sequel. For her efforts, Andrea received a book credit and a percentage of the money found in her mailbox decades later.
Final Destination
Abandon all hope, you who open the page!
Bantam Books/Penguin Random House
The opening page of all CYOA books warns readers that they are responsible for their own destiny. No reversal is allowed (in theory), creating a dynamic narrative where the result changes every time the page is opened. More often than not, wrong turns lead to fatal consequences. But, really, who hasn’t turned back to reconsider the choice?
Few books offer the opportunity to master the fate of the main character, have wild adventures in a pocket-sized format, and combine those elements with the element of risk and uncertainty that comes from a single decision. Some books have as many as 40 endings, and that ending can happen quickly in the first ten pages. While most students look for joy after the conclusion, others find joy in seeing how many ways they can fail in the most painful way.
“My philosophy was that it should be like life,” Packard once said, in order to integrate moral authenticity into the student’s experience. Smart choices were often better than impromptu, random decisions, but ethical ones weren’t guaranteed to be the smartest, and you often paid for heroes with sacrifices. Cheating was discouraged, but technically, if you didn’t take your finger off the page, it wasn’t the final decision.
There was one time when negligence paid off, and that famous case was the twelfth book, Inside UFO 54-40. This is the only book in the series that openly rewards cheating. In order to discover the secret unknown planet, the reader must leave the usual CYOA patterns and stop playing with them. Only by reading and finishing this book would they come to a page that is not marked by any decisions to find this paradise. You did not choose, or follow any directions, but now, somehow, you are descending through space—approaching a great, shining place.” The lesson was subtle, but important – sometimes, disobeying the rules is your reward.
The conclusion? Return to the first page
CYOA books filled stores around the world in the ’80s and ’90s, with hundreds of millions of books sold in 38 languages. But as the new millennium approached, Montgomery and Packard found themselves at a crossroads without a landing page.
Video games were taking over, as screen time replaced reading. Sales declined until the company flew the white flag in 1998, ending with issue #184, May DayPackard co-wrote with the original title holder in the franchise, his daughter Andrea.
In 2003, Montgomery and his wife Shannon Gilligan (who met while working on an Atari game based on the CYOA books) bought the rights to the franchise and revived it with Chooseco. Montgomery passed away in 2014, he wrote Gus vs. Robot Kingbut Gilligan has kept the brand thriving as CEO while taking it to new places.
Cover to Murder at the Old Willow Boarding School
Brian Andersen/Chooseco
Today, CYOA sells an average of one million books a year, evolving to reach inclusive reading and addressing issues affecting contemporary society. Their best seller remains the four-pack full of Classics, but Celecto has switched to graphic novels like Eighth Grade Wizard and offers long CYOA books with topics like these Time Travel Inn again Murder at the Old Willow Boarding Schoolintroducing their first non-binary character. Readers ages 5 to 8 can dip their toes into the Dragonlark series, and even the youngest can start their journey with a great board book. The Abominable Snowmanwhich have fatal consequences that are not in these child-friendly programs. There are also board games, a math book, an upcoming Tarot card set, and a proposed book series for nerdy adults with grown-up themes — but nothing too specific.
Packard wrote a number of books in the CYOA style under the name U Ventures in 2010 and continues to write fiction while maintaining his blog.
Montgomery always hoped that the CYOA series would be a stealth reading program to entertain children into serious bookworms. Years later, his dream continues to come true and may soon rekindle that love among adults who grew up on these books.
There are surprising plans beyond the traditional format that Gilligan can reveal in 2023, but as technology advances, nothing beats the experience of reading a physical book and not knowing what awaits the reader when he answers it.
At Toy Fair 2023, Shannon Gilligan said: “Touching a page and moving it makes the mind think you’ve been somewhere on some subtle level.” And though he said Choose Your Own Adventure “In the dawn of relaunch,” the truth is, we’ve all been on this journey for years.
This article was originally published



